Prepared for Hooray Health, May 2026

The designer who makes
healthcare feel human.

Senior Digital Designer, 8+ Years, Dallas TX, Available Now

I'm a Senior Digital Designer with 8+ years building brand systems, campaigns, and member-facing materials for enterprise clients. I deliver strategic, polished creative that meets brand standards and business goals. Every time.

Contact Me LinkedIn Profile Full Portfolio
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Faster Turnaround
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Years Experience
Proven Campaign Results

Numbers don't lie.
Real business impact.

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Audience Engagement Lift
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Web Traffic Growth
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Faster Production Time
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Brand Consistency Improved
Brand Process · Design Thinking

Every project starts with
a brand foundation.

One of the first things I do when joining a new company or project is study and document the brand. I created these brand guidelines as a personal reference tool while preparing for this opportunity with Hooray Health. This is how I work: before I design a single asset, I make sure I deeply understand the visual language, color system, typography, and design principles of the organization I'm creating for.

At every role I've held, I have built or refined brand guidelines that ensure visual consistency across every touchpoint from member-facing materials and benefit explainers to marketing campaigns and digital assets. For Hooray Health, a company whose brand promise is to feel warm, honest, and unmistakably human, that consistency is everything.

Why Carolina Cravens

Built for exactly what
Hooray Health needs.

Strategic Visual Storytelling
I translate complex information into clear, purposeful visuals. From benefit explainers to member onboarding materials, I make every asset work harder for the audience.
Brand Identity · Campaign Design · Member Comms
High-Volume Multi-Project Expert
At Pacific Northern I ran 5+ luxury brand clients simultaneously. I thrive under pressure, manage competing deadlines, and deliver 60% faster through streamlined workflows and smart systems without compromising quality.
60% Faster · 5+ Concurrent Projects
Full-Stack: Print + Digital + Web
Web, newsletters, presentations, signage, social, email, DAM systems. I produce across every format and channel a marketing team needs, built to brand standards and ready to deploy.
Print · Digital · Web · Figma · HTML
Brand Systems Builder
I build reusable templates, DAM-ready asset libraries, and brand guidelines that make every team more efficient. I find workflow gaps, build solutions, and document the process.
Templates · DAM · Brand Guidelines · SOPs
Future-Ready Workflows
I am always refining how I work, finding SOP improvements, building smarter systems, and adopting modern tools that save time without sacrificing the integrity of the work. I keep my process current so the output stays ahead.
Workflow Optimization · Process Design · SOPs
Mission-Driven by Experience
As a designer who understands what it means to communicate clearly with real people, Hooray Health's mission is personal to me. Designing for real access is not just a job. It is something I believe in.
Purpose-Driven · Community-Focused
Portfolio · Selected Work

Work that proves
every capability you need.

Each project below directly demonstrates skills required for the Senior Digital Designer role at Hooray Health. From luxury brand campaigns to brand identity systems, digital design, and future-forward creative work.

01
Enterprise Brand Design · Luxury Retail · 3 Years
Pacific Northern Creative Marketing Specialist
Three years as Creative Marketing Specialist supporting global luxury brands: LVMH, L'Oreal, Signet Jewelers, and IWC North America. Many projects remain under NDA. What is visible demonstrates campaign design, product photography, eCommerce assets, and brand materials produced to an enterprise standard.
View Work →
02
Brand Identity · Web Design · App Design · Digital
Brand Identity & Digital Design Growth Case Study
A complete brand identity system: logo, web design, app design, and digital marketing assets built from the ground up. Demonstrates logo creation, brand development, and UI design across every digital touchpoint.
View Work →
03
Presentation Design · Strategic Creative · Executive Level
Alloy Executive Presentation Capabilities
Executive and strategic presentation design. Demonstrates my ability to turn complex information into clear, compelling visual communications for leadership and external audiences.
View Work →
04
Design Innovation · Emerging Tools · Future-Ready
Innovation Work, Designing for the Future
Demonstrates a forward-thinking approach to design and a willingness to evolve with the industry. Faster turnaround, broader creative exploration, and continuous workflow improvement without sacrificing design quality.
View Work →
05
Advertising · Promotional Design · Marketing Campaigns
Lemonshark Poke Advertising & Promotional Capabilities
Advertising and promotional design across signage, digital ads, menus, and social campaigns. Shows how I create materials that drive real results and connect with a real audience.
View Work →
Requirements Match

Every requirement. Checked.

Required: Adobe Illustrator, InDesign, Photoshop
8+ years daily use of full Adobe Creative Suite. Applied professionally on luxury campaigns for LVMH, L'Oreal, Signet Jewelers, and IWC North America.
Required: 5+ years design experience
8+ years professional graphic and web design. BFA in Graphic and Web Design, Art Institute of Dallas. Agency, in-house, and freelance experience.
Required: HTML5, CSS3, JavaScript knowledge
Working knowledge of HTML5, CSS3, and JavaScript. Applied in live web projects. Built and maintain live websites including creativecravens.com.
Required: WordPress and CMS platforms
Experienced WordPress user across multiple client sites. Page builders, theme customization, and content management workflows.
Preferred: Figma and email design
Regular Figma user for UI design, wireframes, and collaborative design. Designed multiple email marketing campaigns across platforms.
Preferred: HubSpot or CRM experience
Familiar with CRM and marketing automation tools. Designed assets integrated into HubSpot workflows.
Preferred: DAM system experience
Built and maintained organized design asset libraries throughout career. Experienced with DAM workflows, file naming, and large-scale asset management for multiple concurrent clients.
Preferred: Logo creation and brand development
Extensive logo and brand identity experience. Complete brand systems including logos, color palettes, typography, and brand guidelines.
Required: Photography and photo editing
Product, lifestyle, and marketing photography. Advanced Photoshop retouching used professionally for luxury retail clients.
Required: Manage 5+ simultaneous projects
Regularly managed 5+ simultaneous projects at Pacific Northern. Wrike and Monday.com for project tracking and deadline management.
Motion & Animation

Design in motion.
Brand brought to life.

Motion Design Capability

Animation and motion design are part of my creative toolkit. This work demonstrates my ability to extend a brand identity into dynamic, engaging content. That includes animated brand assets, transitions, and motion graphics for digital campaigns. For Hooray Health, it means member-facing materials and marketing content that move as well as they stand still.

View More Motion Work

Ready to do
great work.

Ready to bring 8+ years of creative excellence, creative precision, and genuine mission alignment to your team. Let's connect this week.

Email Me LinkedIn → Full Portfolio →
Email
creativecravens@gmail.com
Phone / Text
(469) 438-4450
Location
Dallas, TX
Availability
Immediate