Dallas, TX · Available for hire · Finance & Enterprise Welcome

Carolina Cravens

Senior Creative Designer & Brand Strategist, Dallas, TX

Brand strategy meets creative execution. I build visual identities and marketing systems that make ambitious organizations from luxury retail to financial services look like they mean it.

Industries Served Financial Services Fintech & Capital Markets Luxury Retail eCommerce Hospitality Consumer Brands Real Estate Technology
Who I Am

Creative firepower
for bold organizations.

I don't just make things look good. I make them work. With 8+ years designing for brands that operate at the highest levels including global luxury names like LVMH, L'Oréal, Signet Jewelers, and IWC North America I know what premium looks like and how to deliver it consistently.

What makes me different? I think like a strategist and execute like a designer. I'm bilingual in English and Spanish, which means I build creative that connects across U.S. and Latin American markets without losing brand integrity. And I use AI tools to move 60% faster than a traditional designer without cutting corners.

I treat every organization's brand like it's my own. That means obsessing over the details, staying ahead of trends, and never delivering work that's just good enough. If you need someone who shows up ready to own it that's me.

Enterprise Brand Systems
Brand guidelines, design systems, and visual frameworks built for scale across complex organizations.
AI-Accelerated Production
60% faster delivery using AI-enhanced workflows without sacrificing quality or brand integrity.
Multi-Market Campaigns
Bilingual creative for U.S. and Latin American markets. English and Spanish, native fluency.
Executive Presentations
Pitch decks, investor materials, and leadership presentations designed to win rooms.
Brand Identity
Logo · Systems · Guidelines
Visual Merchandising
Retail · Luxury · eComm
Digital Marketing
Social · Email · Campaigns
Adobe Creative Suite
PS · AI · ID · XD
UI / Web Design
Figma · WordPress · HTML/CSS
AI-Powered Design
Firefly · Midjourney · DALL·E
Photography
Product · Lifestyle · Editing
Project Management
Wrike · Monday · Asana
Bilingual
English · Spanish (Native)

I build brands that
mean business.

01
Brand Identity & Strategy

Complete visual identity systems for enterprises and growing organizations. From logo and color systems to brand guidelines that keep every touchpoint consistent and on-strategy.

02
Campaign & Marketing Design

Social media campaigns, email marketing, digital ads, TV campaign support, and print collateral. All designed to work together and tell one powerful brand story.

03
Executive & Investor Materials

Pitch decks, investor presentations, annual reports, and leadership materials designed with the precision and polish that high-stakes audiences expect.

04
Digital Experience & UI

Web design, wireframes, and UI systems that balance beauty with usability. For websites, platforms, apps, and digital products at any scale.

Career History

Where I've delivered.

2024 Present
Brand Manager
Apts Centro Colón · Remote
Consulting
Aug Sep 2025
Marketing Brand Manager
Trivan Roofing · Grapevine, TX
Contract
Apr Dec 2025
Program Manager
Lane Gang Capital Group · Dallas, TX
Contract
2022 2025
Creative Marketing Specialist & Digital Creative Designer
Pacific Northern, Inc. · Dallas, TX
Full-Time
2021 2023
UX / UI Designer
DuoWeb Design Studio · Remote
Full-Time
2019 Present
Freelance Graphic & Web Designer
Self-Employed · Remote
Ongoing
Hire Me

Building something big
in Dallas?

I'm actively seeking a Senior Creative Designer or Brand Manager role with a forward-thinking Dallas organization. If you're building something ambitious and need creative that matches your vision, let's talk.

LocationDallas, TX
Phone(469) 438-4450
Target Salary$75,000 $95,000
LanguagesEnglish · Spanish