Brand & Digital Design
Campaigns, social, digital ads, and email that stay on-brand across every channel, produced fast enough to keep up with marketing.
Open to full-time roles · Dallas-Fort Worth
CarolinaCravens.
Digital Designer/9+ years/Brand, web & AI-powered production
AI makes options cheap. Taste decides which one ships. I help companies ship more design, faster, without lowering the bar, for global luxury brands, a Nasdaq-listed company, and growing businesses.
9+Years
60%Faster production
13Live sites
Brands and companies I've designed for: LVMH, L'Oréal, Dior Beauty, Signet Jewelers, IWC North America, and Legacy Housing.
Results
Measurable impact, not just pretty files.
Hiring a designer is an investment. Here's what that investment has returned for the companies I've worked with.
60%
Faster production
AI-assisted workflows and a structured approval process at Lane Gang Capital Group and Apts Centro Colón.
+35%
Audience engagement
Data-informed content and sharper targeting for OAK'D BBQ.
+25%
Restaurant traffic
Stronger promotional design and campaigns for OAK'D BBQ.
30%
Fewer revision cycles
Clear brand guidelines during TriVan Roofing's refresh.
45%
Faster materials
AI-enhanced workflows for TriVan Roofing's collateral.
65
Custom vector icons
One visual language across Legacy Housing's print and digital catalog.
13
Live sites & pages
From Squarespace builds to hand-coded sites with real-time 3D.
01 Case study
Legacy Housing Corporation.
Digital Designer at a Nasdaq-listed manufactured housing company. As the design and web point of contact for sales, engineering, and leadership, I keep handoffs few and decisions fast.
- 01Private lending launch. Responsive landing page and two-step loan application, desktop and mobile, with developer handoff and compliance copy routed through legal.
- 02Catalog redesign. Pitched and won a modern direction across four home lines, then carried it solo during my manager's leave.
- 0365-icon library. One consistent visual language across print and digital.
- 04In-house photo + AI. Original plant photography plus Firefly, Midjourney, and Higgsfield AI for on-brand imagery, without outside vendors.
AI video · 0:10
AI video · Made by me
I embrace AI. And I have fun with it.
Yes, that's me, strolling through New York at skyline scale. I made this 10-second spot myself, because the best way to master a new tool is to play with it. The craft is in keeping the same person, wardrobe, and brand colors in every shot. That's design work, and it's what I bring to every AI project.
ConceptMy idea, story, and shot list
DirectionPrompts that hold one character across every shot
On-brandNavy and blue wardrobe that matches my palette
28 → 1.2 MBOptimized for the web, 96% lighter
Created by Carolina Cravens, starring Carolina Cravens. Made with Higgsfield AI.
Who I am
A digital designer built for how companies work now.
Modern toolkit
ClaudeAdobe FireflyMidjourneyHiggsfield AI
PhotoshopIllustratorInDesignAdobe XD
HTMLCSSWebGL
WordPressSquarespaceWix
JiraWrikeMondayAsana
Companies don't need more mockups. They need a designer who understands the business, works across teams, and ships. I've designed for global luxury houses like LVMH, L'Oréal, Signet Jewelers, and IWC North America, inside a Nasdaq-listed company, and for small businesses where every dollar has to show.
I use Claude, Adobe Firefly, Midjourney, and Higgsfield AI every day to explore and produce faster, then make the call a model can't: what's right for the brand, the customer, and the business.
I trained as a painter first, winning international youth art medals in Osaka, Japan, so taste isn't a buzzword for me. I design in Adobe Creative Cloud, build in HTML, CSS, and real-time 3D, and I'm fluent in English and Spanish.
01
One designer, full range
Brand, web, print, catalogs, photography, and trade shows. Fewer vendors, fewer handoffs.
02
AI-fast, human-approved
Up to 60% faster production, every output reviewed and finished by hand.
03
Corporate-ready
Legal review, stakeholder sign-off, and brand standards at a public company.
04
Bilingual by default
Design and copy for English and Spanish-speaking customers.
What I bring
What I bring to your team.
Four kinds of work I can own from brief to final file, so your team gets one designer instead of four vendors.
Websites & Landing Pages
Responsive pages, forms, and user flows designed for desktop and mobile, with clear developer handoff or a hand-coded build.
AI-Powered Production
Prompt systems and AI workflows that turn one approved concept into on-brand imagery, video, and variations across sizes and markets.
Print, Catalogs & Trade Shows
Product catalogs, sales collateral, exhibits, and signage, from concept and on-site photography to production-ready files.
Career
Corporate rigor. Freelance hustle.
Nine years across a public company, a luxury retail agency, a studio I co-founded, and small businesses in Texas and Costa Rica.
- Jul 2026 – NowCurrent
Digital Designer / Digital Marketing Specialist
Legacy Housing Corporation (Nasdaq: LEGH) · Bedford, TXLanding page and loan application for a new private lending program, product catalog redesign, and a 65-icon library.
- Nov 2024 – NowConsulting
Brand Manager & Digital Designer
Apts Centro Colón · San José, Costa Rica · RemoteOwn the brand and full digital presence: brand revamp, web design, and AI-powered design production that cut creative production time by 60%.
- Apr – Dec 2025Contract
Program Manager
Lane Gang Capital Group · Dallas, TXDesign, content, ads, and analytics for OAK'D BBQ: +35% engagement, +25% traffic, +30% campaign effectiveness.
- Aug – Sep 2025Contract
Marketing Brand Manager
TriVan Roofing · Grapevine, TXBrand refresh with 30% fewer revision cycles and 45% faster material development.
- 2022 – 2025Full-time
Creative Marketing Specialist & Digital Creative Designer
Pacific Northern, Inc. · Dallas, TXCampaigns, merchandising, and presentations for LVMH, L'Oréal, Dior Beauty, Signet, and IWC; LVMH trade show exhibit at Virgin Hotels New York.
- 2021 – 2023Co-founder
Co-Founder & UX/UI Designer
DuoWeb Design Studio · RemoteCo-founded and ran a web design studio, from client relationships to delivery.
- 2019 – NowOngoing
Freelance Graphic & Web Designer
Self-employed · U.S. & Costa RicaWebsites, logos, and identity systems for small businesses in Texas and Costa Rica.
Explore
More of the work.
The full portfolio lives at carolinacravens.com. These pages go deeper on each side of what I do.
AI design
Web design
Costa Rica · Español
Fine art atelier
Human strategy, AI speed.
How AI fits into a real design process, with a real-time 3D page.
Live client websites.
Squarespace builds to hand-coded sites, with pricing.
Diseño con criterio.
For employers and clients in Costa Rica.
Where the taste comes from.
13 original works and international art awards.
Hiring in Dallas-Fort Worth?
Let's build something bold.
creativecravens@gmail.comI'm looking for a full-time Digital Designer role in the Dallas-Fort Worth metroplex (Dallas, Fort Worth, Plano, Frisco, Irving, Las Colinas, Arlington, or Richardson) or remote, and I'm open to roles in San José, Costa Rica. Send me the role and I'll walk you through the work most relevant to it.
LocationDallas-Fort Worth, TX
Open toFull-time · Hybrid · Remote
Phone(469) 438-4450
LanguagesEnglish · Spanish