AI-assisted prototyping
Landing pages, forms, and user flows prototyped for desktop and mobile in a fraction of the usual time, then refined by hand with clear developer notes.
AI-powered digital designer · Dallas-Fort Worth
Human strategy,AI speed.
Digital Designer/9+ years/Claude · Firefly · Midjourney · Higgsfield
AI makes options cheap. Taste decides which one ships. I use AI inside a real design process, not instead of one. AI speeds up prototyping and production. The research, the judgment, and the "does this actually work for the user and the business" call stay human.
60%Faster with AI
9+Years
0Corners cut
Designing with AI · 0:09
Created by Carolina Cravens with AI tools.
AI and design tools I use every day: Claude, Adobe Firefly, Midjourney, Higgsfield AI, DALL·E, ChatGPT, Adobe Creative Cloud, HTML, CSS and WebGL.
Why this page exists
AI writes the drafts. Taste picks the winner.
Tools in daily use
ClaudeAdobe FireflyMidjourneyHiggsfield AIDALL·EChatGPT
PhotoshopIllustratorInDesignHTMLCSSWebGLPrompt engineering
AI is changing how design work gets done, but it isn't replacing the people who decide what good looks like. When first drafts become cheap, the value moves to judgment, taste, and knowing which option actually works for the brand and the user. Designers aren't being replaced. The ones who won't adapt are.
My approach isn't "prompt engineer." It's designer first, with AI fluency built in. I use Claude, Firefly, Midjourney, Higgsfield AI, and DALL·E every day at Legacy Housing and across freelance work to move through prototyping, iteration, and production faster, while every design decision stays with me.
AI can produce options. It can't read a room, challenge a bad brief, or own the outcome when brand, product, and legal all want something different. That's the job, and that's what doesn't automate.
01
Speed without shortcuts
Up to 60% faster prototyping and production, every output reviewed and refined by hand.
02
Strategy stays human
User needs, brand fit, and final judgment calls are never delegated to a model.
03
Prompt-driven production
Structured prompt systems for consistent, on-brand output, run after run.
04
Enterprise-ready
Proven inside a Nasdaq-listed company's brand, legal review, and web work.
Process
Where AI fits and where it doesn't.
AI sits in the middle of my process, never at the start or the end. The brief and the final call are always human.
- Step 01Human
Brief, users & strategy
100% humanUnderstand the business, the audience, and what success looks like before anything gets made.
- Step 02AI + Human
Prototyping & exploration
AI-assisted iterationDozens of directions explored fast, then narrowed down with design judgment.
- Step 03AI + Human
Production & polish
AI-acceleratedOn-brand imagery, variations, and layouts produced quickly, then refined by hand.
- Step 04Human
Final review & handoff
100% humanEvery detail checked against the brand, the brief, and legal before it ships.
In practice
Where AI actually moves the needle.
Four places where AI saves real time for the companies I work with, without lowering the bar.
Rapid concept development
Dozens of on-brand visual directions in the time it used to take to rough out three, so stakeholders see real options instead of mood boards.
Campaign & video variation
Fast, consistent variations across formats, markets, and channels, including AI video, without a reshoot for every size.
Prompt-system design
Reusable prompt frameworks built around a brand's visual language, so AI output stays on-brand instead of generic.
See it in action
Case studies from Legacy Housing and beyond.
Landing pages, websites, product catalogs, and campaigns built with an AI-accelerated workflow, all reviewed and finished by hand.
View full portfolio ↗Hire me
Need a designer who's already working with AI?
creativecravens@gmail.comI'm looking for a full-time Digital Designer role with a forward-thinking team in the Dallas-Fort Worth metroplex (Dallas, Fort Worth, Plano, Frisco, Irving, or Las Colinas), in San José, Costa Rica, or remote, ready to move fast without lowering the bar.
LocationDallas-Fort Worth, TX
Open toFull-time · Hybrid · Remote
Phone(469) 438-4450
LanguagesEnglish · Spanish